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The Drunk Enough to Say I Love You flyer

Get In The Back Of The Van print

Get In The Back Of The Van are an emerging contemporary theatre group based in East London.

We created promotional flyers for their co-production of Caryl Churchill’s seminal modern play Drunk Enough To Say I Love You?

Two of the central themes of the play are the notions of things/people not fitting together and a ‘flat-pack’ lifestyle. We created illustrations akin to assembly instructions that come with flat-pack furniture. The pieces in the diagrams don’t fit perfectly together, and parts of the instructions themselves are unfinished and in need of assembly.

A closeup

The flyer uses a two-column grid that suggests an obvious order, but there is no apparent order horizontally. This creates a chaotic sense of space, and has its roots in Swiss/Modernist graphic design that makes use of functional yet unexpected layouts to create interest.

An overview
 

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