Ray Rose website
The Ray Rose Company is one of the world's top makers of latin and ballroom dance shoes.
They commisioned us to update their e-commerce site with a total redesign and build.
We came up with a bold HTML site whose strong stright lines would emphasise the curves of the shoes and stand out among the many competitors' sites.
The shop itself features a Flash element that explains the unique selling points of the Ray Rose shoes.
Illustrations are used to explain the difference between sizes, such as the extra width on the medium+ shoe compared to the medium.
Once a shoe is selected, customers can see more photos and read a detailed description of its features, and finally choose size, fitting and heel before adding to their basket.
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