Paddock Farm identity

Paddock Farm, based in Fulready, Warwickshire, produce luxury meats of the highest standard. They specialise in Tamworth Pigs, an ancient breed whose meat is famed for its rich taste.

We wanted to show the hands-on nature of the farm while at the same time hinting at the quality of the meat.

Our solution was the juxtaposition of two typefaces, our own hand-sketched version of hardworking typeface Akzidenz-Grotesk and the classy, idiosyncratic Garamond.