HMT is a group that runs three private hospitals around the UK.
We were asked to devise a large scale identity system for the main group itself and the individual hospitals.
The logo brings together modern, clean typography and a four-colour abstract symbol.
The 'flag' symbol, while being deliberately non-literal, implies resurgence, positivity and improving health. It is intended for use as a separate element in various communications and documents.
We created an extensive brand guidelines document that introduces the new identity and will help to maintain a consistent visual approach across all materials.
The document recommends best usage of logo, typography, layout, colour and imagery.
Twelve page brochure for HMT St Hugh's Hospital.
Clean, ordered site for hospital.
Logo for theatre collective.
Window on the world for holiday company.
Logo refinement, application and stationery.
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