Frui identity
Frui is a holiday company offering luxurious creative breaks. The idea is to get away and take in the rich culture and history of places such as Morocco, Abruzzo and Istanbul while learning a new skill, whether it's photography, painting, cooking or writing.
The identity reflects the professional yet youthful nature of the company, appealing to both the young and the young at heart.
Our solution centres around an ever-changing logo through which photos and colour can be seen, becoming a window on the world.
On a base level, the circle is a reduced expression of travel and globes, while the Futura typeface, used in the logo and throughout the stationery, is both elegant and modern as well as being immensely characterful.
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